Escot Bus Lines

Client: Escot Bus Lines, Inc.

Services: commercial video development

Problem: In the summer 0f 2009 Escot Bus Lines wanted to improve the visibility of their new transportation services. The company had recently implemented a green initiative by developing commuter style transportation services from Tampa suburbs and surrounding communities to the Tampa Ray baseball games, the Tampa Bay Buccaneers football games and the Tampa Bay Hard Rock Casino.

Solution: Escot hired GRIP to develop a series of commercials designed to gain ridership. The GRIP team scripted, shot and edited three 30-second commercial spots and one 15-second commercial spot. The GRIP team also helped the ESCOT team make crucial decisions in development of a cost effective targeted marketing campaign.